Note: For convenience, Product Managers will be referred to as PM. Please do not confuse them with Project Manager.
Indian Software Industry has seen an explosive growth in the recent years which has grown beyond software services. MNCs now are giving greater responsibilities to Indian operations in regards to Product Management & Requirement Management. The great Indian
Indian Software Industry has seen an explosive growth in the recent years which has grown beyond software services. MNCs now are giving greater responsibilities to Indian operations in regards to Product Management & Requirement Management. The great Indian entrepreneur ship is also in full bloom & many startups are launching new products.
However Product Management in India is still at its nascent stage. The role definition is in experimental stage & the responsibilities are evolving. The career path for an IT product manager is not clearly defined. Recent conversation with a senior PM in a Data Storage Management MNC revealed that even the Human Resources department was not clear on the roles & responsibilities of a PM.
Quick analysis of “Product Management” job postings in India reveals slowdown in hiring of PM.Additionally, the job description shows that they are looking for help in the areas of product design and development, and no outbound activities are really described. HR’s of the companies should first set proper policies, roles, responsibilities & career path for a PM. More clarity needs to be brought into the Job Description of a PM. HR should also define PM specific roles/skills set.
Hiring a PM for a Startup is different from hiring one for an MNC. In a startup PM plays a generalist role, taking care of all the aspects of product management. PM has to perform Product Planning & Product Marketing, overseeing sales & other important activities too. In other words PM should have Probabilistic skills of being creative & visionary.
In MNC the role of PM has specific well defined skill sets. Based on the role, a PM has to work on Product Marketing or Product Planning. He doesn’t have to be the designer of the product; the sales of the product will be taken care by the sales team. Deterministic skills are very important to analyze the Market & Customer requirement. Methodological skills like Strategic thinking and foresight, ability to influence, motivate and inspire without direct authority is also important.